Welcome to 2025. No predictions from me (but I hope we meet aliens who want to help us and not eat us), except buckle up!
I'm pretty sure I'm not the only one who feels overwhelmed by all the talk about how close we are to the "Singularity" and how 2025 will create a massive shift in how we live and work.
That may be true, but it won't change the fact that we all need to get our message out to market and SELL our products and services. What will change, however, is the way we do that.
After six months of meetings, roundtables, and masterminds with some of the best marketers I could find, I've come to a simple conclusion: there is no single "right" way to market. There is only what's right for you and your company. But, some ways have been proven more successful than others. We will find out why, and you can decide how to make informed choices.
So, how do you figure out what's right for you? That's a great question, and that's why we've dedicated the next three roundtables to exploring the latest marketing trends and theories with in-person experts on the front lines.
With so much online noise, it's more important than ever to adopt strategies that resonate with your audience and drive meaningful connections.
These issues will be central to our next roundtable discussions. If you're looking for more in-depth analysis or need support applying these ideas to your own business, I invite you to join our WhatsApp group, AI Content Collective by DCC, and register below for the roundtables:
Join our Networking Roundtable: Marketing Above the Noise.
Guest Speaker - Lance Johnson, Founder and CEO, Amplomedia
Date: January 22, 2025 Time: 1 PM EST
Register Here: https://www.digitalcc.us/roundtable
Here are some trends and strategies shaping how we market this year, all of them backed by insights and data to help you stay ahead.
1. Personalization at Scale Consumers expect tailored experiences—71% demand personalized interactions and 76% feel frustrated when they don’t get them (McKinsey). For authors and coaches, this means crafting messages that speak directly to your audience through email campaigns, curated content, and targeted ads.
2. Leveraging AI for Authenticity AI tools like ChatGPT and Canva enable efficient, authentic content creation. With the global AI marketing market projected to reach $107.5 billion by 2028 (Statista), it’s clear that AI is transforming how professionals connect with their audiences.
3. The Power of Short-Form Content Short-form videos are the future—89% of people want more video content from brands (Demandsage). Platforms like TikTok and Instagram Reels are essential for creating quick, value-packed content that grabs attention.
4. Building Communities Over Followers Rather than chasing follower counts, marketers are fostering engaged communities. LinkedIn reports that posts encouraging conversations in niche groups get nearly double the engagement of generic posts—essential for authors and coaches to build loyalty.
5. Repurposing Content for Impact Great content works across formats. Transform a blog into a podcast or turn a webinar into an eBook to expand your reach. Forbes highlights that visual and auditory storytelling is now key to engaging audiences.
6. Thought Leadership for Brand Authority: Publishing insightful content establishes trust and authority. Edelman and LinkedIn found that 54% of decision-makers research organizations after engaging with strong thought leadership, and 60% are willing to pay more to work with them.
Join our WhatsApp group to stay inspired and updated on these trends. We’ll share more resources and actionable tips there.
For a deeper dive into these strategies, don’t miss our Marketing Above the Noise Roundtable on January 22, 1 PM EST. Let’s explore how you can stand out and lead with impact in 2025. Register here: https://www.digitalcc.us/roundtable
Stay tuned...there's a whole lot more.
Warmly,
Jan
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