This week, we will cover the “Holy Grail” for all of us businesspeople. How to Scale Your Business and keep making money at the same time I call it “The Growth Dilemma”.
Starting with one-on-one service delivery is fantastic because it’s a higher-ticket proposition and allows for quick income. However, it’s not sustainable for long-term growth.
Trading time for money indefinitely will always lead to burnout and makes it impossible to find the time to build a future foundation.
Many solopreneurs get trapped in this cycle early on, as I did, and struggle to escape.
Here are three common challenges we see every day.
Challenge #1: Spending Too Much Time on Low-Value Tasks
We all get bogged down by day-to-day operations and administrative tasks because we want to ensure it gets done correctly.
That leaves little time for growth-focused activities unless you’re working 16-hour days.
Example: At Digital Content Creators (DCC), we noticed we were spending too much time on routine tasks such as email responses, appointment scheduling, and bookkeeping.
To address this, we implemented several different tools that helped me concentrate on the “big picture,” which should be strategic planning, acquiring new clients, and creating content for all of us.
Takeaway: Prioritize high-value activities first. Outsource everything not directly related to scaling your business.
Challenge #2: Relying Solely on High-Touch Sales Methods
We all need personalized outreach and one-on-one calls, but we also need to supplement these with other revenue-generating activities.
Example: I relied heavily on one-on-one “get to know you” calls to attract new clients.
While this approach was somewhat effective (most were just interested in information), it also took a lot of time away from more important projects.
We have recently shifted to a hybrid scalable marketing model that includes webinars, newsletters, and online workshops.
This allowed us to reach a larger audience and pre-qualify them as well.
Takeaway: Developing scalable marketing strategies that bring in income is crucial for business growth.
Challenge #3: Offering Only One-on-One Services
Sticking to one-on-one services only limits your earning potential and reach because your income is directly tied to your hours worked.
Example: Although this is not relevant to our business model, it is to many of our clients. Our high-level and successful clients realized early on that this business model was unsustainable for growth.
They took action by expanding their offerings to include online courses, group coaching programs, and digital products.
This shift allowed them to reach more clients and increase their revenue while building a pipeline
All without being limited by the normal time constraints of a solopreneur.
Takeaway: Don’t stick to one model. The world is changing, and you need to be able to offer multiple programs at different prices and formats.
Conclusion
Pivoting away from what you are comfortable with doesn’t come without pain. I know since
I’ve been through it numerous times in my career.
As painful as that may be, trust me, it’s more painful to be left behind or feel irrelevant; I know about that since I’ve been there as well. If you’d like some help in freeing up your time and developing more passive streams of income and marketing systems, then book a free strategy session here: https://calendly.com/janzucker/3-pillars-session
Gratitude
I’m incredibly grateful to the business people I work with every day. The many coaches, authors, consultants, and other people I deal with regularly. Even those times when “I know” they are 100% wrong, I’m forced to stop and think about what they said.
This often leads me to think, well, maybe I’m not 100% right after all. Great Insight.
Here is a message of gratitude to all those I’ve collaborated with:
My brilliant clients, potential clients, and never clients. Through our conversations, I have learned so much more than I even knew was out there. So thank you and I hope you received something as well.
Thank you to my great co-workers and teams who believe “how you do anything is how you do everything.” *Thank you, Gregg Andrew Hurwitz
And to the fact that through all the highs and lows of a long career, I’m right where I should be and loving it.
See you next week!
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