Hi...
This week’s newsletter focuses on finding the right content development partner. Oh, I know. No one can do it as well as you. That's not true, and you know it!
If you are trying to create your own engaging content instead of coaching, you are not helping yourself or the people who need you the most—your potential clients.
Everyone knows that producing engaging content assets is fundamental to growing your business., and it’s a time-consuming chore, especially when it comes to creating content for multiple assets such as books, courses, and social media.
It's frustrating when you can't find a partner who understands your brand and isn’t able to deliver content to the quality that you rightly expect.
Hopefully, this short guide will alleviate some of your frustrations and give you a path through the promises and pitfalls that we experienced.
Compare Outsourcing vs. Consultancy
Understand the pros and cons of each option to make the best choice for your business and content needs.
Practical tips:
Assess your in-house capabilities
Consider your budget and long-term goals
Think about the level of control you want over the content
Evaluate the time commitment required for each option
Outsourcing examples:
Hiring a ghostwriter for your book
Contracting a course creation agency to develop your online program
Employing a social media manager to handle your daily posts
Consultancy examples:
Working with a book coach to guide you through the writing process
Collaborating with an instructional designer to help you structure your course
Engaging a social media strategist to teach you effective posting techniques
Remember, the right choice depends on your specific needs, resources, and long-term goals. What works for one solopreneur might not work for another.
The Problem
At Digital Content Creators, we’ve identified the most common reasons solopreneurs (mostly our clients) end up choosing the wrong content partner. They are:
They focus solely on the cost
Neglecting to check the partner's expertise and experience (samples)
Overlooking the importance of how the communication will work
Failing to establish clear goals and expectations
Not considering the partner's ability to produce content assets for multiple uses. (books, courses, social media)
These mistakes occur because solopreneurs juggle multiple responsibilities and are in a hurry to start producing content.
They also cut corners to save money.
But the end result is often disappointing.
In the long run, cheap or poor-quality content wastes valuable resources and potentially damages your brand and reputation. Remember - “The way you do anything is the way you do everything.”
The Solution
There are four key points when looking for a content partner who can produce assets for all types of mediums.
Priority 1: Determine Your Specific Content Needs
What type of content do you need, how often do you need it, and for what purpose?
Easy enough question until you realize there’s so much more that can be done with any one piece of content.
Why it's important:
Expands your concept of how to use content
Helps you narrow down potential partners with relevant experience for each content format
Allows you to budget accurately for different projects
How to implement it:
Assess your current content strategy across all platforms, and if you don’t have one- create one
Identify gaps in your content production
Define your content goals for the next 6-12 months
Prioritize your content needs
Priority 2: Evaluate Expertise and Experience
Look for a partner with a proven track record in the specific content types you need.
Details to consider:
Portfolio of past work (e.g., samples)
Client testimonials from solopreneurs, coaches, or consultants
Be careful when relying on numbers only when looking at results
Actionable advice: Ask potential partners for samples of work similar to what you need. For example:
Book: Request a sample chapter or book outline they have done for someone similar
Course: Ask for a module outline or sample lesson
Social media: Look for examples of engaging posts and growth strategies
Priority 3: Consider Communication and Collaboration
Effective communication is key to a successful partnership, especially when working on personal projects like books and courses.
Tactics to ensure good communication:
Make sure responsibilities are clearly defined along with a timetable
Have milestones
Schedule regular check-in
Use project management tools
Establish clear feedback processes
Set up a system for sharing resources and information
Discuss preferred communication styles and working hours
Conclusion
To recap, when choosing a content production partner for your books, courses, and social media content, focus on:
Determining your specific content needs across all platforms
Evaluating expertise and experience in your niche and content types
Considering communication and collaboration methods
Comparing outsourcing vs. consultancy options
By following these steps, you'll be well on your way to finding a content production partner that can help your solopreneur, coaching, or consulting business grow. Remember, investing time in choosing the right partner now can save you headaches and resources in the future.
Final thoughts:
For book writing: Look for partners who understand your voice and can help you structure your ideas into a compelling narrative.
For course creation: Seek out experts who can help you translate your knowledge into engaging, actionable lessons.
For social media: Find partners who can maintain your authentic voice while maximizing engagement and reach.
The right content production partner will not only help you create great content but also amplify your unique expertise and message across all platforms.
Call-to-Action
Our 3 Pillars of Influence service is made for coaches like you. Whether you’re writing a book, developing an eLearning course to generate passive income, or trying to boost your Social Media presence, we will help you bring your vision to life.
Here's how it works:
1. Book Production: Our expert team ensures your book is professional, attractive, and competitive. We handle everything from design to distribution, delivering on time and within budget. With rapid turnaround and access to major sales platforms, DCC transforms your manuscript into a market-ready masterpiece. Let us bring your vision to life!
2. eLearning Course Development: Turn your expertise into powerful eLearning courses that scale your business and generate passive income. Our instructional and graphic designers convert your knowledge into engaging, interactive courses. We create custom courses that resonate with learners and deliver learning outcomes. Let DCC bring your knowledge to life!
3. Social Content OS: We install a customized Human2AI Marketing Operating System for
content creation and post publishing, scaling your influence across multiple channels. Plan, generate, edit, repurpose, and publish content at record speeds. Let our content machine 10x your output so you can focus on networking, relationships, and other areas of your business.
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